+150% Revenue Growth in 30 Days with AdOpsControl
How IronClick transformed manual AdOps into a self-optimizing system?
IronClick operates a high-volume Attekmi-based Ad Exchange, where performance depended heavily on manual AdOps work — QPS adjustments, traffic redistribution, drop-request monitoring, and constant spreadsheet analysis
IronClick operates a high-volume Attekmi-based Ad Exchange, where performance depended heavily on manual AdOps work — QPS adjustments, traffic redistribution, drop-request monitoring, and constant spreadsheet analysis
Despite having an experienced team, optimization decisions were often reactive. Performance drops were detected too late, strong DSP endpoints were underutilized, and valuable traffic was lost due to conservative or delayed actions.
After integrating AdOpsControl as an automation layer on top of Attekmi, IronClick transitioned from manual operations to algorithm-driven optimization.
What Changed
- Automation of QPS and Traffic RoutingManual QPS and routing decisions were translated into automated logic
- Always-On Drop Request MitigationDrop-request mitigation started running continuously instead of periodically
- Real-Time, Data-Driven Domain & Bundle OptimizationDomain ID and Bundle ID decisions became data-driven and immediate
- AdOps Efficiency UpgradeAdOps shifted from execution to supervision
Results After 30 Days
- +150%revenue growth
- -42%drop-requests
- +28%effective fill rate
Key Insight
IronClick didn’t change its AdOps strategy — they automated it.
The same logic, executed faster, continuously, and without human delay
The same logic, executed faster, continuously, and without human delay
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